Sports Betting

Each year, the Super Bowl provides marketers opportunity to study and learn from the game's advertisers, players, and coordinators. Super Bowl XXXVI was no exception.

Sports Betting Tip Foremost, of course, was The Game's appropriately patriotic theme. America's mettle and proud heritage were showcased to the world through this year's red, white, and blue logo; music selection by the performers; and depictions of historic U.S. icons.

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Betting Internet Said The Game further supported U.S. patriotism through the presence of the armed services, police department, and fire department at the game as well as interviews with troops in Afghanistan.

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Football Betting Finally, as if by design, the unlikely Patriots won the championship.

Sports Betting Forum Super Bowl XXXVI provided other lessons as well - lessons applicable to small budgets as well as large. Because the same marketing basics and strategic rules apply whether you are marketing online or off, the lessons can be applied to Internet as well as traditional marketing activities.

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Internet Betting Poker On to the lessons - one for each Old Glory stripe...

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Sports Betting Site Lessons from the Advertisers
Lesson 1: Know your target audience.
Both Pepsi and Levi demonstrated this lesson.

Internet Betting On Horse Pepsi's commercial re-creating several campaigns through the years showed how the company changed its advertising and image to reflect the teen target's interests. The commercial also played to the current teen market's interest in nostalgia.

Horse Racing Betting You may have noticed that Levi ran the same commercial twice during the game - the first time in English, the second time in Spanish. This reflects an awareness and appreciation of target audience demographics.

Betting Big Bingo Gambling Lesson 2: Research
Before airing the Super Bowl commercial, Levi completed a customer preference survey of visitors to the Website. The winning spot was aired during The Game.

Horse Betting Lesson 3: Consider launching your campaign around an event.
E*Trade launched a new campaign by firing the monkey and officially announcing a new image. This new positioning carries through to the E*Trade Website. You can also watch the commercial on E*Trades site.

Online Sports Betting Site Lesson 4: Teasers can build interest.
Anonymous mLife commercials in the days before the Super Bowl caused many to wonder, "Just what is mLife?" Late in the game, AT&T revealed mLife as the concept of a mobile, wireless life. Mlife, presumably, is prelude to a series of new AT&T products.

Soccer Internet Betting Lesson 5: Research trademarks carefully.
As a result of the mLife campaign, MetLife initiated a lawsuit against AT&T, claiming mLife will dilute the MetLife brand. The lesson? Be aware of the potential for opposition from those with similar names, even if your products are unrelated. This pertains to domain names as well .

Beat Betting Casino Formula Lesson 6: Sponsorships can help build brands.
Schwab, E*trade, and Miller all helped brand equity by sponsoring portions of The Game this year. Consider this same tactic on a smaller scale. Numerous events, ezines, Websites, and local causes offer sponsorship opportunities.

Sports Betting Pick Lesson 7: Events are new product opportunities.
Reebok offered limited edition commemorative sneakers. Super Bowl apparel is abundant. You can apply this same technique by brainstorming new products related to both online and offline events.

Internet Betting Online Lesson 8: Be sensitive to changes in sentiment.
This year E*Trade ditched the cute monkey in favor of a more trustworthy company image. Likely, this is due in part to a change in values and expectations from the company's customers.

Nfl Betting Line Lesson 9: Strategically place brand logos.
Motorola produced headsets worn by The Game's coaches. You probably already knew - their logos flashed on the screen in every coach shot. Logos were predominant on the earpieces and facing outward on the microphones. Take a cue from Motorola and place your logos where they will be seen.

Pinnacle Sports Betting Lessons from the Game
The league and teams themselves displayed lessons in marketing related to strategy, analysis, and implementation. Among them:

Internet Football Betting Lesson 10: Involve your customers.
The NFL draws interest in both its broadcasts and Websites by conducting votes online. During the game, fans were asked to take various polls online and could vote for the Super Bowl MVP.

Betting Odds Lesson 11: Promote across media.
The team used multiple media outlets - game broadcasts, SuperBowl.com, and NFL.com - to promote the game. Additionally, they synergistically built audience for all three outlets by cross-promoting each through the other two.

Las Vegas Sports Betting Lesson 12: Take advantage of competitor's weaknesses.
Look for a chink in the competition's armor and use it to your best advantage. One of the few Ram's weaknesses is a propensity for turnovers. The overmatched Patriots knew exploiting this weakness was one of the few chances they had of winning The Game. When the opportunities came, they were ready.

Internet Casino And Sports Lesson 13: Implementation is key.
The underdog Patriots played a strong game. When it was time to execute, they pulled it off well. The same holds true for marketing programs.

Basketball Betting Preparation and planning are meaningless without effective implementation.

Sharp Sports Betting About the Author
Bobette Kyle draws upon 12+ years of Marketing/Executive experience, Marketing MBA, and online marketing research in her writing. Bobette is proprietor of the Web Site Marketing Plan Network, http://www.WebSiteMarketingPlan.com , and author of the marketing plan and Web promotion book "How Much For Just the Spider? Strategic Website Marketing For Small Budget Business," http://www.HowMuchForSpider.com/TOC.htm .

Betting Horse Race Internet (Note: Small business management and marketing articles written by Bobette Kyle are generally available for reprint provided the byline and "About the Author" resource box remain intact. Please make at least one of the links in the "About the Author" resource section clickable. Also, your Web/publication must be non-offensive and appropriate as explained here and you may not charge a fee if allowing others to reprint the article.)

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