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Join the Girls on Tour with Sony Ericsson Interactive Tennis Experience

New online services connect fans with the Sony Ericsson WTA Tour

MAY 9 2005 - Rome, Italy Sony Ericssons sponsorship of the Sony Ericsson WTA Tour is bringing tennis fans closer to the stars and action as today the company launches a series of innovative, tennis-related interactive services connected to the Sony Ericsson WTA Tour. At the heart of these services is a new website, Girls on Tour, offering unique content and experiences, including the chance to see behind-the-scenes shots and footage of the glamour and action of womens tennis, and the first ever personally recorded ringtones from the games top players.
Launched to coincide with the start of the Telecom Italia Masters in Rome, Girls on Tour will be closely followed by supporting mobile services, allowing fans to feel part of the action wherever they are.

Sports Betting Tip Our sponsorship of the Sony Ericsson WTA Tour allows us to make the best use of mobile and online technology to open up a world of experience for tennis fans, says Dee Dutta, Head of Marketing for Sony Ericsson. In fact, these new services give such direct access to the game and stars that its easy to imagine what life is like on the Sony Ericsson WTA Tour.

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Betting Internet Said This is one of the exciting new ways that Sony Ericssons technology and vision are helping to connect fans with our internationally-recognized players, says Sophie Goldschmidt, VP Marketing and Sponsorship for the Sony Ericsson WTA Tour. The integration of technology, as well as fashion, music and design, into womens tennis is a natural fit, and this is the first of many ways that the Tour and Sony Ericsson will enhance the entertainment value of womens tennis for our fans.

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Football Betting Girls on Tour offers unique, fresh content that involves the biggest stars in womens tennis and is focused on the Sony Ericsson WTA Tour circuit. The site contains the following three key areas and will expand during the tennis season:

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Sports Betting Forum Behind the Scenes If youve ever wondered what happens when the worlds best tennis players walk off court, take a browse through Player Diaries, a library full of shots and video clips that players have taken with their Sony Ericsson camera phones.

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Sports Betting Site Downloads Star players have for the first time recorded personal messages to create irresistible ringtones. Fans can enjoy being alerted to incoming calls by Serena and Venus Williams, Amelie Mauresmo, Alicia Molik, Anastasia Myskina and more. Star players are also featured in screen savers and wallpapers in this unique area of the site.

Internet Betting On Horse Also featured are the latest Sony Ericsson WTA Tour news, a Tennis Challenge where visitors can show off their knowledge of the game plus opportunities to win tickets to Sony Ericsson WTA Tour tournaments in their area.

Horse Racing Betting Girls on Tour is a global site with English language content as well as additional local content in 8 languages. It can be found on www.sonyericsson.com/tennis .

Betting Big Bingo Gambling Notes to editors creating the Girls on Tour website
Girls on Tour was created by award-winning London digital agency Dare and is a powerful mix of scaleable, dynamic and rich content to enhance the tennis experience. It gives a stark contrast between black and white images of players and striking colour visualisations that bring movement and energy to each section. The animation between pages is swift, like watching a player move about a tennis court and vivacious animation techniques are used around the site, such as in Tennis Challenge, where players celebrate the victory when you get a question right and also sigh with disappointment if you get a question wrong. The site mirrors Sony Ericssons partnership with the WTA Tour it is all about fast paced energy and motivation combined with clever technology that engages the visitors and provides a unique interactive experience. Visit www.daredigital.com for more information.

Horse Betting FOR MEDIA INFORMATION, PLEASE CONTACT:
Sony Ericsson Corporate Communications
Telephone: +44 (0) 208 762 5858
E-mail: press.global@SonyEricsson.com

Online Sports Betting Site Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, PC-cards and M2M solutions. Established as a joint venture by Ericsson and Sony in 2001, with head quarters in London, the company employs 5,000 people worldwide, including R&D sites in Europe, Japan, China and America. For more information, please visit www.sonyericsson.com

Soccer Internet Betting The Sony Ericsson WTA Tour is the world's premier professional sport for women with more than 1,100 players representing 76 nations, competing for more than $58 million in prize money at the Tour's 64 tournaments in 33 countries. More than four million people attended women's tennis events in 2004 with millions more watching events on television networks around the world. Further information on the Tour can be found on the Internet at www.wtatour.com.

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